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Home Fragrance in Vogue
by: Carol A Cass
The home fragrance market is booming. From perfume, toiletries, and
cosmetics to pre packaged foods. It is currently a multi billion dollar
industry that continues to show strong growth. The strongest growth
has taken place in the last 5 years and is expected to continue through
2007 and beyond. Western Europe, Japan, and the US continue to lead
with 65 percent of demand and over three-quarters of world wide production
of home fragrance products. Rapid growth of home fragrance sales has
also been registered in Asia/Pacific, Latin America, and Eastern Europe.
Market researchers attribute the growing trend of home fragrance
popularity in the US to the fact that we are spending more time
at home. We are using home fragrances to UN-stress ourselves and
make our indoor environment a healthier and more pleasing place
to be. And we like it, it makes us feel good. Consumer research
is quite convincing. People feel better about themselves and are
more comfortable at home when a home fragrance delivery system in
use.
Market researchers also point out that consumers are eagerly embracing
home fragrance products that neutralize odors and bacteria in our
indoor air, not just cover them up. A stylish home fragrance delivery
system which can be displayed as decor in the home or work place.
Consumers desire an attractive as well as efficient home fragrance
delivery system.
There are many home fragrance delivery systems available to us
today. From the plug-ins, solids, and sprays, to name a few, which
temporarily mask or cover up odors and are readily available in
the local supermarket. To the stylish and very much in vogue Fragrance
Lamps which you won't find in the local supermarket. Fragrance Lamps
can be found in specialty gift and decor shops, and on line. One
such Fragrance Lamp is the La Tee Da collection of fragrance lamps.
http://www.coronetgiftsolutions.com/la-tee-da_effusion_lamps.asp
La Tee Da is leading the way in home fragrance effusion lamp technology.
La Tee Da's exclusive scalloped burner design enhances the home
fragrance experience. La Tee Da fragrance lamps or effusion lamps
as they are sometimes called are made of hand blown art glass. These
fragrance lamps come in a wide variety of colors, shapes, and sizes.
La Tee Da fragrance lamps befit any decor, home or work place.
Sonia Perez of Coronet Gift Solutions http://www.coronetgiftsolutions.com/
in Florida says her retail customers are becoming creative in their
approach to home fragrance. "They like to have different fragrances
for each room of their houses. Say, Verbena in the bedroom and Sandalwood
Mahogany in the living room or den." Some of her customers
fragrance 3 or 4 rooms, each with a different fragrance. Sonia recommends
fragrance lamps because of their style and their ability to sanitize
the air while they fragrance it. "Fragrance lamps are great!
And collectable too." She also supplies interior designers
who love using fragrance lamps as a decor embellishment. "The
La Tee Da lamps work well as an attractive accent piece to the design
scheme and at the same time fragrance and sanitize the room or entire
house, and their clients adore them" .Pure indoor air has become
a priority with consumers says Sonia. "Women want more than
just pretty air; they want clean air at home and at the office."
The La Tee Da fragrance lamp catalytic conversion process is the
same as that used by the old time European catalytic burner (effusion
lamp) of Justus Von Liebig. Using this catalytic conversion La Tee
Da fragrance lamps are highly efficient at sanitizing indoor air,
not masking it. These fragrance lamps kill bacteria, including odor
causing bacteria, and the unpleasant smells from dirty laundry,
pets, mold, musty closets, and bathrooms. Frying fish tonight? No
problem. La Tee Da to the rescue! Cooking odors neutralized, fast.
Not just temporarily masked. Automobile manufacturers utilize the
same catalytic conversion process on the cars we drive to reduce
or eliminate noxious fumes, smoke, and odors from automobile exhaust.
In Europe, before the days of modern electronic indoor air purification,
the catalytic burner (effusion lamp) was used extensively in institutions
such as hospitals, medical clinics and other facilities that required
a high degree of indoor air purity. German holistic chemist Justus
Von Liebig discovered that through the oxidation of primary alcohols
the effusion lamp was efficient in neutralizing bacteria, allergens,
and other impurities in the air including smoke and foul odors.
Aware of the health benefits of the effusion lamp, the French began
to add liquid fragrance to their effusion lamps. Leave it to the
French to transform the effusion lamp into the home fragrance delivery
system we today call fragrance lamps. http://www.coronetgiftsolutions.com/la-tee-da_fragrance_lampes.asp
Fragrance lamps have for many years been a fixture in homes across
the European Continent and are rapidly gaining popularity in North
America. Why? Because fragrance lamps sanitize as well as fragrance
your indoor oxygen. Neurologist Alan Hirsh director of the Smell
and Taste Treatment Center of Chicago has studied fragrance and
the positive relation it can have as an aid in learning, reducing
or increasing the desire to eat, and in arousal.
Retailers and restaurateurs are taking notice of the power of fragrance.
Case studies of restaurants and retail shops using fragrance delivery
systems to create ambiance and a perceived pleasurable shopping
experience are quite satisfied with the results of fragrance. Customer
surveys consistently prove that fragrance ranks high among reasons
for customer loyalty to a particular store or eatery. Also customer
word of mouth advertising regarding the fragrant environment brings
in new customers. Retailers are exploring the power of fragrance,
or scent to stimulate favorable emotional and behavioral responses
of consumers. Hirsh also points out that the Nobel Prize in medicine
was last year granted to researchers who discovered how olfactory
receptor cells enable humans to recognize and store in memory 10.000
different odors. Hirsh states, "I think we are going to be
seeing interior decorating with smells in the future, the same way
we do with color." Sounds good to me. Decorate my bedroom in
Verbena, my bathroom in Lavender, and my kitchen in Cinnamon Apple.
Fragrance me with Bayberry in the den and Fresh Cut Clover in the
laundry room. Sound good to you too? You bet it does!
About The Author
Carol A Cass, the successful owner of Interior Design by Carol
in Tampa Bay Florida was born and brought up in NYC where she resides
with her husband and two children. Before relocating to Florida,
Carol was a senior designer and general manager at one of New York's
most prestigious design house. She designs unique and creative interior
living spaces of all types and themes like water front to rural
ranch. Carol received her Bachelors Degree in Interior Designing
from the Harrington College of Design in Chicago. http://www.coronetgiftsolutions.com/
coronetgiftsolutions@yahoo.com
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